|Sales of maternity wedding dresses are rising as an increasing number of women decide to walk down the aisle while pregnant, according to new figures.
In 2008, an estimated 20,000 brides were pregnant on their wedding day.
This accounts for an unprecedented ten per cent of all first-time brides under the age of 45.
Naturally, retailers are adjusting their businesses in order to meet this growing demand for maternity wedding dresses.
Wedding dresses for pregnant brides are no longer a frumpy affair aimed at concealing the bride's bump, but are high-end, expensive and flatteringly cut, according to reports.
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